ITZY Prepares for Bold Comeback With ‘Girls Will Be Girls’

ITZY has unveiled the trailer for their upcoming album Girls Will Be Girls, which is slated for release on June 9, 2025, at 6 PM KST. The nearly seven-minute visual teaser introduces a daring and cinematic narrative, signaling a transformative shift in the group’s artistic direction.

In the trailer, Ryujin experiences a surreal transformation—turning into an inflatable doll after becoming emotionally drained. This symbolic storyline touches on themes of identity loss, isolation, and the journey toward emotional rebirth. As the narrative unfolds, the other members re-enter her world, reigniting her spirit through synchronized movement and expressive dance, culminating in a powerful group performance full of emotion and metaphor.

Adding a twist of irony and meta-humor, JYP Entertainment founder Park Jin Young makes a surprise cameo, adding a layer of self-awareness to the otherwise somber and introspective mood. Visually, the trailer adopts an indie film style with its dreamlike imagery, subdued color palettes, and slow-building tension. This signals a dramatic evolution from ITZY’s trademark high-energy, youth-driven concepts toward a more nuanced and introspective aesthetic.

The fandom has embraced this experimental direction, praising the members’ emotive performances, the haunting visuals, and the trailer’s layered symbolism. With Girls Will Be Girls, ITZY is setting the tone for a thought-provoking and emotionally ambitious comeback that delves into unexplored creative realms.