Jang Wonyoung Shines as the New Face of Tommy Jeans Summer 2025

Jang Wonyoung of IVE continues to solidify her global fashion presence as she becomes the face of Tommy Hilfiger’s latest Tommy Jeans campaign for Summer 2025. Known for her elegant yet youthful image, Wonyoung perfectly captures the brand’s modern reinterpretation of American streetwear, balancing sophistication with the effortless charm that has made her one of K-pop’s most influential fashion icons.

The campaign showcases Wonyoung in a vibrant mix of signature Tommy Jeans pieces — from classic denim jackets and logo tees to pleated skirts and relaxed cargo pants. Styled to represent a confident Gen Z aesthetic, each look highlights her ability to blend playfulness with poise. Her visuals breathe new life into the brand’s iconic red, white, and blue palette, bringing a refreshing, youthful energy to Tommy Hilfiger’s timeless heritage.

This collaboration marks another milestone in Wonyoung’s rise as a global ambassador of contemporary youth culture. As Tommy Hilfiger continues to emphasize individuality and authenticity, Wonyoung’s image aligns seamlessly with the brand’s direction — creative, confident, and unapologetically modern. Her partnership exemplifies how K-pop stars are not just entertainers but also key figures shaping global fashion trends.

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Beyond its fashion appeal, this collaboration symbolizes the growing intersection between K-pop and international fashion houses. Wonyoung’s presence in a major Western campaign reflects the industry’s recognition of Korean talent as global trendsetters. Through her work with Tommy Hilfiger, she not only reinforces her reputation as a style icon but also strengthens the cultural bridge connecting Seoul to the world’s fashion capitals.

With her Tommy Jeans Summer 2025 campaign, Jang Wonyoung continues to redefine modern fashion influence — proving that elegance, youth, and individuality can coexist in perfect harmony. Her collaboration with Tommy Hilfiger is more than just a campaign; it’s a statement about the power of K-pop icons to inspire and reshape global style narratives.

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