Agencies and Fans Condemn W Korea’s Controversial Breast Cancer Campaign

As the W Korea breast cancer campaign controversy continues to escalate, multiple management agencies have expressed deep frustration and disappointment over the event and its handling. One agency voiced, “We don’t know how to preserve the original purpose of the breast cancer awareness campaign moving forward, but under the current situation, participation is absolutely impossible. Celebrities are being mocked and criticized, while Doosan Magazine stays silent behind the scenes — it’s infuriating.”

Another manager echoed similar concerns, explaining that the backlash has already impacted their artists’ reputations. “Fans are glaring at us, asking, ‘Why did you send them to that event?’ The public perception is terrible. If we attend again next year, we’ll face endless negative articles and scrutiny,” they said. “We just want the disputed donation details to be disclosed transparently as soon as possible.”

The event, held on the 15th, was titled “Breast Cancer Awareness Campaign,” yet many noted that its purpose seemed entirely absent. Celebrities were seen sipping champagne, some appearing tipsy, while Park Jaebum performed his hit “Body” — a song containing lyrics widely criticized as sexually suggestive, including references to “your chest’s twins” and “Animal Farm.” The performance sparked public outrage for being inappropriate at an awareness event meant to highlight women’s health.

READ MORE: W Korea Clarifies Breast Cancer Campaign Donation Figures

READ MORE: Jonathan and BABYMONSTER Bring Fun School Trip Vibes

The controversy deepened when Rep. Lee Soo-jin of the National Assembly’s Health and Welfare Committee disclosed that W Korea’s reported donations to the Korea Breast Health Foundation totaled 315.69 million won over 18 years — a stark contrast to Doosan Magazine’s claim of 1.1 billion won in donations. The gap raised concerns about transparency, as Doosan reportedly collected funds from brands under the labels of “donations” and “charity,” yet it remains unclear how these funds were actually used.

Despite mounting criticism, Doosan Magazine has remained silent for four consecutive days. The company has not issued an apology or statement and continues to keep event footage on its official social media, appearing to monitor the backlash rather than address it. The ongoing silence has only intensified public anger, with both fans and agencies demanding accountability and clarity from W Korea and Doosan Magazine regarding how the campaign lost sight of its original charitable mission.

Source: (1)