In his latest YouTube content, Kim Jong Kook shares the exciting reveal of Song Ji-hyo’s highly anticipated underwear brand, which has been in the works for an incredible 8 years. The full story behind the brand’s creation, from its humble beginnings to the meticulous process of development, is shared by none other than CEO Song Ji-hyo herself. Watch as Song Ji-hyo opens up about the journey of building her business, providing exclusive insights into the challenges and triumphs of this long-awaited project. This is a must-watch for fans and entrepreneurs alike!
Kim Jong Kook Reveals Song Ji-hyo’s Underwear Brand After 8 Years of Development

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We’re a team of passionate K-culture enthusiasts dedicated to capturing the heartbeat of Korea’s celebrity scene. From exclusive stories to viral moments, we dig deep into the trends and personalities that define the Hallyu wave.
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