Jang Wonyoung FOREVER:CHERRY Beauty Brand Launch

Jang Wonyoung FOREVER:CHERRY is quickly becoming a hot topic among fans as the IVE member appears ready to enter the business world with her very own beauty and lifestyle label. Official documents recently confirmed that the idol has filed and secured the trademark, signaling plans for a personal brand separate from her music activities.

The first sign of the project surfaced through social media. Wonyoung, 21, briefly posted a teaser on her Instagram story and tagged a fresh account titled “FOREVER:CHERRY.” Although the clip was short, it immediately sparked curiosity, with many fans suspecting it pointed to a brand launch rather than a musical release.

Public data from the Korean Intellectual Property Rights Information Service later backed up those suspicions. The trademark is officially registered under Wonyoung’s name and covers a wide range of beauty and lifestyle products. These categories include cosmetics, skincare, perfumes, and various fragrance items, as well as everyday tools such as beauty brushes and decorative containers. The broad scope suggests that the brand could combine both personal care essentials and stylish lifestyle goods.

The brand name itself appears to carry special meaning. Supporters noticed that Wonyoung’s Korean initials can be stylized into an infinity shape, often associated with the idea of “forever.” Interestingly, that same shape resembles a cherry, naturally tying into the “FOREVER:CHERRY” identity. The cherry motif also connects with her long-standing fan nickname, “Cherry Rabbit,” making the concept feel personal and thoughtfully crafted.

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While preparing for this new venture, Wonyoung remains active with IVE’s packed schedule. The group is currently traveling across cities for their “Show What I Am” world tour, which kicked off in Seoul in October 2025. During the concerts, she showcases her individuality through a special solo performance of the track “Eight.”

At the same time, Starship Entertainment confirmed that IVE is wrapping up work on their second full-length album, “REVIVE+,” set for release in late February 2026. Ahead of the comeback, the group dropped a pre-release song, “BANG BANG,” on February 9, building anticipation among fans worldwide.

With both her music career and entrepreneurial ambitions moving forward, Wonyoung continues to expand her influence beyond the stage, proving she’s not only an idol but also a rising businesswoman to watch.

Source: (1)