‘Today We Sold Out Again’: Ahn Hyo-seop and Chae Won-bin Lead SBS’s 2026 Rom-Com

SBS has officially announced a fresh romantic comedy set for 2026 — Today We Sold Out Again — starring Ahn Hyo-seop and Chae Won-bin. Written by Jin Seung-hee and directed by Ahn Jong-yeon, this drama is poised to capture hearts with a story that balances emotional warmth, personal struggle, and comedic charm. The narrative revolves around the theme of resilience and the intricate dance between love and life’s pressures.

In Today We Sold Out Again, Ahn Hyo-seop portrays Matthew Lee, a dedicated farmer who wears many hats. Besides cultivating miraculous ingredients, he runs a natural cosmetics business and contributes to product development. While he appears grounded and practical, Matthew harbors a hidden secret that promises to unfold gradually, adding layers to his character.

Opposite him, Chae Won-bin plays Dam Ye-jin, a professional show host whose passion and relentless work ethic come with a price — severe insomnia. Her personal struggles inject depth into the storyline, highlighting the emotional cost of chasing success and spotlighting the theme of work-life balance, a topic that resonates with many viewers today.

Chemistry and Expectations

The pairing of Ahn Hyo-seop and Chae Won-bin has already sparked buzz. Ahn’s well-known charm and nuanced acting are expected to complement Chae’s graceful, emotionally rich performance. Their characters’ chance encounters blossom into something deeper as their busy, demanding lives start to overlap. This chemistry is anticipated to fuel both the romantic tension and the comedic rhythms of the series.

What sets Today We Sold Out Again apart is how it subtly weaves contemporary issues — insomnia, overwork, and personal fulfillment — into a romantic framework. Rather than simply focusing on romance, it paints a broader picture of how connection can grow even in life’s most chaotic chapters. The concept of “selling out again” not only applies to business success but may also metaphorically reflect how people give their all — emotionally and physically — in love and life.

With its 2026 premiere, the drama is building up as a standout entry in the rom-com genre. Expect heartfelt moments, uplifting humor, and a thoughtful portrayal of modern struggles — all wrapped in the appealing chemistry of its leading duo.