That’s such exciting news! 🎉 Cha Tae Hyun and Zo In Sung teaming up to launch Basecamp Company feels like a wholesome K-drama subplot in itself—decades of friendship, mutual respect, and now a shared business venture? Iconic duo energy.

The concept behind the name is beautiful too. A “base camp” being that steady, grounded place of support fits perfectly with both their reputations—reliable, beloved, and deeply respected in the industry. You can already tell this isn’t just about business; it’s about heart.

Plus, it’s rare to see a team formed from years-long relationships like this. That kind of loyalty and trust is gold in entertainment, where agencies can sometimes feel transactional. This really sets the tone for an artist-first, people-first culture.

Also, Handsome Guys and two new films on the horizon? Zo In Sung and Cha Tae Hyun are showing us they’re not slowing down—they’re evolving. Can’t wait to see what talents they sign next or whether we’ll get a future variety show episode filmed inside Basecamp HQ.

Who would you love to see join their agency?