A former employee from content startup Fast View has been officially referred to prosecutors in the HYBE artists defamation case, accused of producing and spreading slanderous YouTube videos targeting the entertainment company and its artists. The suspect, who held the role of team manager, is currently under investigation for defamation and insult.

HYBE Artists Defamation Case Moves to Prosecutors

The situation escalated after HYBE filed multiple lawsuits against Fast View in 2023, accusing them of intentionally spreading false narratives through their YouTube channels, including Dishu and People Box. HYBE alleges that these videos were part of a reverse viral marketing scheme, which involves deliberately attacking a brand or individuals to generate traction and profit through controversy.

Among the content that sparked backlash were claims suggesting that a certain HYBE artist subtly insulted a NewJeans member by referencing a specific food item—an accusation HYBE labeled as baseless. Additionally, some videos allegedly connected HYBE and its artists to a controversial religious group, adding fuel to the fire of public suspicion without substantiating the claims.

HYBE Seeks Criminal and Civil Action for Damages

HYBE has not only pursued criminal charges but has also launched civil lawsuits. In August 2024, the company—along with its labels BELIFT LAB and Source Music—filed for damages totaling 280 million KRW (approximately $205,000 USD) against seven different YouTube channels, including those managed by Fast View.

HYBE’s legal stance is that the spread of misinformation and character defamation poses a direct threat to its artists’ reputations and mental well-being, as well as the integrity of the company. The firm emphasized that it would maintain a zero-tolerance policy toward the malicious distribution of rumors.

Fast View’s Role and Industry Reactions

Fast View is known in the Korean media space as a content production and distribution firm operating various digital platforms. The company has carved out a niche through infotainment channels on YouTube and online news. However, its growing notoriety in recent years has drawn scrutiny due to frequent accusations of sensationalist content and speculative reporting.

With the team manager now facing formal prosecutorial review, the case could mark a turning point in how South Korea handles defamation in digital content, especially when it involves high-profile figures in entertainment. Industry insiders note that this legal development signals a warning shot to media startups and gossip channels that thrive on viral controversy.