FIFTY FIFTY’s “Pookie” MV Highlights Playful Energy and Style

On April 29, 2025, K-pop girl group FIFTY FIFTY dropped the official music video for Pookie, the lead single from their third mini album, Day & Night. This release marks an exciting milestone for the group, unveiling their playful, evolving musical style while staying true to their signature sound.

“Pookie” MV Delivers Playful Charm and Visual Brilliance

The song Pookie is filled with upbeat, catchy hooks and genre-blending beats, creating a carefree, confident atmosphere that fits perfectly with FIFTY FIFTY’s energetic vibe. The track’s whimsical charm and infectious melody offer a delightful auditory experience for listeners.

Directed by Seo Dong-yeon of Flipevil, the Pookie music video takes fans on a visually stunning journey. With dreamlike settings and stylish choreography, the members are seen in vibrant, imaginative scenarios that match the song’s lively mood. The dynamic dance sequences complement the track’s playful energy, making the MV both a visual and auditory treat.

Pookie Represents the Lighter Side of Day & Night

The mini album Day & Night explores themes of contrast, with Pookie representing the brighter, more energetic side of the record. The album’s range is evident, with each track offering a different emotional tone. Pookie stands out with its vibrant sound, reflecting the group’s youthful spirit and musical versatility.

The music video’s captivating visuals, combined with the song’s catchy melody, have garnered praise from fans and critics alike. While some note its familiar production, Pookie has earned widespread admiration for its charm, further solidifying FIFTY FIFTY’s place in the ever-evolving K-pop scene.