ILLIT Replaces NewJeans in MEGAPASS Campaign Amid Ongoing Dispute

Fans were left stunned after discovering that ILLIT replaces NewJeans as the new faces of the MEGAPASS campaign — a move that has quickly sparked heated discussions across online communities. Originally, NewJeans had fronted several high-profile brand collaborations under HYBE, with MEGAPASS being one of their most recognizable partnerships tied to their fresh and trendy image.

The sudden switch to ILLIT has drawn mixed reactions, with many fans interpreting it as another consequence of the ongoing fallout between HYBE and ADOR. With NewJeans remaining inactive due to their ongoing legal dispute, the replacement feels, to some, like a deliberate sidelining of a group that once dominated the advertising scene. Critics have called the decision “tone-deaf,” arguing that it undermines NewJeans’ influence and achievements despite their massive success both domestically and internationally.

READ MORE: Yeo Jin Goo to Enlist in KATUSA This December

READ MORE: ADOR Submits NewJeans Album Song List to Court Amid Contract Dispute

Others speculate that ILLIT’s involvement is part of HYBE’s broader strategy to push its newer acts more prominently, especially while NewJeans’ future under ADOR remains uncertain. However, for many fans, this change feels symbolic — a reflection of how internal corporate tensions can overshadow artistry and talent. The situation continues to fuel frustration within the fandom, with supporters demanding that NewJeans receive the recognition they’ve earned rather than being replaced in favor of newer labelmates.

Source: (1)