Jennie Makes History as First Asian Star to Front CHANEL Pre-Collection
CHANEL has once again tapped Jennie to front a major campaign — this time, for the 2025 Fall/Winter Pre-Collection Global Campaign. With this new launch, Jennie makes history as the first Asian star ever to lead a pre-collection for the iconic luxury house, proving yet again why she’s one of the most influential style figures of her generation.
Fans and netizens alike are already raving about the new visuals, praising how the campaign’s styling feels fresh and relatable. Many have pointed out that the first outfit, in particular, looks like something they’d love to wear for everyday fall or spring — minus the luxury price tag, of course. Compared to CHANEL’s usual classic tweed image, this collection feels modern and easy to adapt.
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What truly ties it all together is Jennie’s signature effortless charm. Her natural confidence, healthy skin tone, and timeless aura elevate each look and add what fans love to call the “Jennie touch.” Many have praised how she’s stayed authentic over the years without changing her look for trends, and how that consistency has only strengthened her global impact.
With this milestone, Jennie isn’t just a K-pop icon — she’s proving herself to be one of luxury fashion’s most relevant and powerful ambassadors today. And once again, fans agree: CHANEL is lucky to have her.
Here are what netizens have to say:
- Chanel’s campaign styling is nice this time. Maybe cause they finally got rid of virginie and hire Matthieu blazy
- She should stuck to this and release a cunty solo song once in a while. Jennie way better solo.
- I love these photos, i think she really sells chanel well and matches the brand
- Seeing these pics her face really has that high couture face they love in fashion. Very natural looking. She really matchs the vibe.
- She always looks great in that Chanel light blue color. Does anyone know the handbag in the third picture?
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