Singer and television personality Kim Jong-kook is making headlines after reportedly purchasing a luxury villa in one of Seoul’s most affluent neighborhoods, Nonhyeon-dong, Gangnam-gu, for 6 billion won.

According to a report by Korea Economic TV, Kim Jong-kook recently acquired a 243㎡ (approximately 2,615 square feet) unit in the high-end residential complex Nonhyeon Apelbaum, registering the property on the same day the transaction was finalized last month.

What drew particular attention was that the purchase was made entirely in cash, as no mortgage or loan record is associated with the transaction. Industry insiders note that the property in question is not encumbered by existing financial liabilities, reinforcing speculation that Kim made the payment in full.

Nonhyeon Apelbaum is widely recognized as a luxury, townhouse-style villa nestled in the 260th street area of Nonhyeon-dong, a premium location in Seoul’s Gangnam district. The complex is also home to several high-profile celebrities and actors, further raising the villa’s prestige and exclusivity.

Kim Jong-kook’s recent real estate move is in line with his longstanding reputation for financial prudence. Nicknamed “celebrity saltstone” (a humorous nod to his frugal lifestyle), he has been open about his minimalist and savings-focused approach to life.

On a recent episode of SBS’s variety show ‘Running Man’, Kim mentioned his strict habits around decluttering and revealed that he is preparing to move homes this coming June, hinting at the upcoming transition into his new luxury residence.

As one of Korea’s most beloved entertainers—with a career spanning music, variety shows, and fitness content—Kim Jong-kook continues to draw admiration not only for his professional versatility but also for his financial discipline and thoughtful lifestyle choices.