Popular South Korean actor Kim Soo Hyun is reportedly facing a substantial lawsuit totaling ₩30.0 billion KRW (approximately $20.9 million USD) from two companies who had previously engaged him as their advertising model. The companies are seeking not only the return of the fees paid to the actor but also significant compensation for damages, citing a loss of trust in the star.

According to an exclusive report by YTN, the two unnamed companies have taken legal action against Kim Soo Hyun. The report further suggests that the legal troubles for the actor may be escalating, with a third company reportedly considering terminating their advertising contract with him due to a similar erosion of trust.

YTN highlights the potential for more companies to join the burgeoning lawsuit. It’s noted that while initial reluctance to be the first to sue a prominent figure like Kim Soo Hyun is common, the filing of the first lawsuit often paves the way for others to follow suit.

Kim Soo Hyun is known to have lucrative advertising deals with approximately 15 brands, with each contract valued between ₩1.00 billion KRW (around $696,000 USD) and ₩1.20 billion KRW (about $835,000 USD). The current lawsuit, spearheaded by two companies, already amounts to a significant financial claim, and the potential involvement of additional companies could further amplify the legal and financial challenges facing the actor.

The specific reasons for the “loss of trust” cited by the companies remain undisclosed in the initial report. However, the sheer scale of the lawsuit indicates a serious breach of contract or a significant issue that has severely impacted the companies’ confidence in Kim Soo Hyun as a brand representative.

This developing legal battle is likely to generate considerable attention within the South Korean entertainment industry and among Kim Soo Hyun’s fanbase. The outcome of this lawsuit could have significant implications for the actor’s career and his future endorsements. We will continue to monitor this story as more details emerge.