Korean content has become a global sensation on Netflix, ranking as the second most-watched content worldwide after the United States, according to a recent report by London-based market research firm Ampere Analysis.

In its April 15 report titled “South Korean Shows Are the Most Popular Non-U.S. Content on Netflix,” Ampere revealed that since 2023, Korean shows and films have consistently accounted for 8%–9% of total viewing hours on Netflix, surpassing content from the UK (7%–8%) and Japan (4%–5%).

The report highlights that 85 titles — 17% of the top 500 non-U.S. shows and films on Netflix — are South Korean productions. This cements South Korea’s status as a dominant force in global entertainment streaming.

Among the most successful Korean Netflix series is “Squid Game” Season 2, which topped the global viewing charts in the second half of 2024, amassing a staggering 619.9 million hours watched. Other popular Korean titles maintaining strong viewership include romantic comedy “Love Next Door,” cooking reality show “Culinary Class Wars,” and K-dramas like “Queen of Tears” and “Crash Landing on You.”

Ampere attributes the surge in Korean content popularity to Netflix’s strategic investment in local content production and licensing. The streaming giant has pledged $2.5 billion towards Korean content from 2024 through 2028, ensuring a continued flow of high-quality K-dramas and films.

With Korean content leading the way among non-U.S. entertainment on Netflix, viewers can expect more hit series and films that blend compelling storytelling with global appeal.