TWICE Becomes TEAZEN’s New Global Face With Member-Themed Kombucha Packaging

The K-pop group TWICE, widely loved for hit songs such as “Fancy” and “Feel Special,” has officially been announced as the new advertising model for TEAZEN. The partnership began on January 6 and will run for one year, marking a major collaboration between one of K-pop’s top girl groups and Korea’s leading kombucha brand.

TEAZEN, which has sold over 600 million units domestically, is known for its low-calorie sparkling kombucha drinks. By teaming up with TWICE, the brand aims to amplify its global presence, particularly in North America and Southeast Asia, by aligning TWICE’s bright, energetic image with its refreshing beverage lineup.

One of the standout elements of the campaign is the 1:1 member-themed packaging, where each TWICE member is paired with a specific flavor. For example, Sana is matched with lemon, while Tzuyu represents ginger lemon, creating a personalized connection between fans, members, and products. This collectible-style packaging has already drawn attention for its visual appeal and fan-focused concept.

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In addition, TEAZEN is offering exclusive photocards with purchases, further increasing excitement among fans. The promotional push is being reinforced through large-scale digital billboards in Myeongdong, highlighting TWICE’s visuals and strengthening brand visibility both locally and internationally.

With TWICE’s strong global fandom and TEAZEN’s established reputation in the health beverage market, the collaboration is expected to generate strong synergy. Fans are already anticipating how the campaign will expand overseas, as the partnership positions both TWICE and TEAZEN for an even greater international spotlight.

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