Zico Guess Jeans Partnership: Block B Star Joins Global Fashion Scene

Big news for K-pop and fashion lovers — the Zico Guess Jeans partnership has officially been confirmed! Block B’s Zico was named a global partner for Guess Jeans on June 28, 2025, adding fresh star power and street-style flair to the iconic denim label.

Zico Guess Jeans Partnership: A Perfect Fit

The Zico Guess Jeans partnership makes perfect sense for fans who know Zico’s reputation as one of K-pop’s biggest style icons. His signature look — blending streetwear, luxury pieces, and bold accessories — matches Guess Jeans’ confident, youthful energy. As a global partner, Zico will headline worldwide campaigns, appear at special events, and potentially even collaborate on future design projects.

What to Expect from the Zico Guess Jeans Partnership

While details are still under wraps, the Zico Guess Jeans partnership is expected to include:

• Global campaigns: Zico will be the face of new Guess Jeans collections in stores and online worldwide.
• Events and promotions: Fans can look forward to exclusive photoshoots, digital content, and promotional events highlighting the partnership.
• Possible design input: Though not confirmed, the Zico Guess Jeans partnership could include limited-edition items or capsule collections co-created by Zico.

Guess Jeans Expands Global Reach

The Zico Guess Jeans partnership is part of the brand’s larger push to connect with new audiences through culture and music. Previous collaborations — like those with Japanese artist VERDY and football powerhouse Borussia Dortmund — prove Guess Jeans knows how to blend fashion with pop culture. Tapping into K-pop’s massive global reach through Zico keeps the brand relevant and fresh.

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Zico’s Growing Fashion Influence

The Zico Guess Jeans partnership adds to his impressive resume in fashion. In recent years, Zico has fronted campaigns for Fendi and Tiffany & Co., proving his impact goes far beyond music. Now, as the global face of Guess Jeans, Zico cements his status as a true multi-hyphenate star.

What’s Next for Zico and Guess Jeans

Fans are buzzing to see the visuals and vibe of the first Zico Guess Jeans partnership campaign. Known for pushing style boundaries, Zico’s touch is expected to blend perfectly with Guess Jeans’ bold denim heritage and youthful energy. Stay tuned for more details — the Zico Guess Jeans partnership is sure to bring fresh fashion moments that blend K-pop swagger with classic denim style. For more Korean entertainment news, check out the link below.

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